Interview with Ric Merrifield – How do you define your work? (Part 3 of 3)
- November 22, 2010
Note: This is part 3 of CiviCore Principal Charles Naumer’s interview with Ric Merrifield. See Part 1 and Part 2 for more information on this interview. For more on Ric Merrifield’s work, http://www.rethinkbook.com
Ric has developed a very interesting way to visualize and understand the work of organizations using heat maps. His heat map approach helps organizations to diagram their processes and to identify the processes according to how they are performing and the value to the organization’s mission. The following is an example of one of Ric’s heat maps.
My conversation with Ric challenged me to reconsider the how’s, what’s and why’s of our business. As may be typical of a mission driven organization, when considering these aspects it always comes back to the why’s and what’s we believe rather than the specifics of how and what we do. CiviCore was founded based on the belief that we could make a significant social impact by providing social sector organizations with powerful and cost effective software delivered via the Internet. These are the beliefs that drive our organization and in turn determine what we consider of value. This focus seems to be very well suited to Ric’s heat mapping approach that focus on value and performance.
Ric’s work has offered some interesting insight into our work as well as our own. The more I have considered Ric’s work the more it seems like a natural fit to social sector, mission driven organizations.