Use Fun Competitions to Increase Gives Day Donations
- December 6, 2018
- CiviCore gives days, CiviCore Giving Platform, community engagement, community giving, Donor and nonprofit engagement, gives day, Gives Day Best Practices, Gives Day success, Giving day event, giving platform, local giving event, nonprofit fundraising, Nonprofits, Online fundraising, online fundraising event
Give your audience an extra reason to be engaged with your giving event: prizes!
By inspiring friendly gives day competitions, you’ll build community and boost donations. To make these competitions effective, be sure your software platform includes leaderboards that show progress during the event.
Most foundations will put their leaderboard front and center on the giving day website to get people excited and eager to contribute. Once you’re sure you can use leaderboards, get creative. Here are a few ideas to get you on your way to hosting a successful giving event:
1) Create Friendly Competition Among Nonprofits
Incentivize the 3 to 5 nonprofits who collect the most donations overall, or the nonprofits who secure the most donations during a specific time period. Call on local businesses to sponsor these competitions with products, services, or funding. Set prizes for the winners. Do so regularly, for instance every hour, to keep momentum going.
Matching donations incentivize nonprofits by setting a goal and offering to match that goal once it’s reached. For example, you could offer a match to the first nonprofit to raise $1,000. Once they raise that amount, your sponsor will donate an additional $1,000 to the organization, effectively doubling their donations. This is a great competition for the 1st hour of your giving event to generate aggressive giving and drive momentum early.
This should incentivize nonprofits to do their share of marketing and getting the word out about your event, which is beneficial to everyone!
2) Publicize Your Big Prizes
If you get offers to match donations or other big prizes, you’ll want to publicize ‘em like crazy. Create relationships with local media (check out our blog post for tips on how) and ask when they’ll be able to do a segment on your giving day. If possible, coordinate the time of when you’ll award the giving prizes so media can announce winners live.
You won’t be able to announce which nonprofit raised the most money overall until your gives day is over, but you can create other exciting incentives during the day itself. For example, you could give a prize to the nonprofit with the most donations by 1pm or the nonprofit with the largest average donation by noon.
3) Engage Rivals
Create teams by having groups make their own peer-to-peer fundraising campaign page. You can encourage teams designated by rival high schools, local businesses, neighborhoods… the possibilities are endless. Have each group choose one nonprofit to raise funds towards (that could be a vote or fun competition in itself!). You can keep track of who’s winning by which campaign page has collected the most donations.
If two high schools are competing for the most donations, get students engaged by having them post on social media with the link to the school’s campaign page. Incentivize them further by making a friendly bet. The “punishment” can be something harmless and good for the community—maybe the losing high school has to wear the other’s colors at a football game or do community service in their area of town. No one is really losing if they’re competing for donations — especially if the punishment results in volunteering!
4) Trust the Research
Studies on donations and incentives have learned some critical information you can use to your advantage during your giving event. Here are a few pointers we’ve found:
- Donors who are told about someone else making a generous contribution were more likely to give more (especially if the person they were told about was a member of the same gender).
- Men are more likely than women to respond to incentives such as tax breaks or matching gifts.
5) Have Donors Contribute to Incentive Funds
When donors check out, include an option for them to contribute to incentive funds or match pools. Have a sentence or two explaining where the funds are going, and make sure your technology provider can enable this function.
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If you have any questions on incentivizing engagement or creating competition during your gives day, reach out to us. And stay tuned for a complete guide to running a successful gives day coming soon!