Peer to Peer Fundraising: Tips for Campaign Creators
- April 26, 2019
If you’ve never started a fundraiser before, it might seem like an impossible task. How do you talk about why you’re fundraising? When should you ask people to make a donation? What else do you need to think about? Peer to peer fundraising is a great way to support a nonprofit as part of an online giving event. Here’s how we recommend you get started.
Step 1: Create your Campaign Page
Set yourself up for success.
1) Set a reasonable fundraising goal, and raise it later.
For example, start with $500. When you hit it, raise it to $1,000. Your success is something you can share about and it will encourage more donations.
2) Tell your story.
Don’t be shy to share details about how you became involved with the organization you are supporting, what their mission means to you, and why it’s important for other people to support your cause!
Use words like “I” and “my”, and make it heartfelt and personal.
3) Add an image and/or video.
A picture helps to personalize your page. It can be a picture of yourself, of the nonprofit’s work in action (perhaps from a volunteer event), or anything else that works.
Selfie videos are an easy way to create a personal call-to-action. Reiterate why you are supporting this organization and why it’s important that others join you.
If you don’t have an image or video, you can reach out to the organization to see if they have some you can use.
4) Add an incentive or match fund.
Keep it interesting by offering a competitive or creative incentive. Examples could be that you personally match the first $100, or maybe you take your top donor out to lunch.
Step 2: Maximize Your Fundraising Efforts
You’ve created your campaign. Now what?
1) Donate to your own campaign.
Research shows that people who self-donate to their fundraiser will raise substantially more overall than those who don’t. It creates a sense of, “I did it, you can, too!”. Even $10 or $20 demonstrates your investment in the cause.
2) Make the ask.
Email your family, friends, and extended network. There are no geographical limits to your request! While both email and social media are great ways to fundraise, email still gets the most donations.
Cover all bases by posting on social media as well – think Facebook, Twitter, Instagram, and LinkedIn.
Include your story from when you created your page – tell them why you are supporting the organization, what their support means to you, and the deadline to donate (if applicable).
Be sure to include the unique URL link that you made when creating your page. That makes it easy for people to click a link and jump directly to your fundraising page.
Put reminders on your calendar! Ideal times and milestones to ask for donations are:
- When scheduled donations open. Donors can pre-schedule a donation in advance of the Gives Day, allowing them to ‘Set it and Forget it!’
- The day before the event. It’s their last chance to pre-schedule a donation.
- The morning of the event. It’s Game Time! Include your progress so far!
- The afternoon or evening of the event. This is the perfect time to send another update on the progress you’ve made, and include one last ask!
3) When asking for donations, ask for specific amounts.
If you ask people to donate $50, you are more likely to get $50 donations than $10 or $20 donations.
Consider breaking up your goal into bite-sized chunks. If your goal is $250, you could ask 10 people to donate $25 or you could ask 25 people to donate just $10.
4) Update your network on your fundraising progress.
Regular updates keep people actively involved in your journey. Are you close to hitting your goal? Let them know you’re in the homestretch and need their help to pass the finish line! Did you hit your goal? Let them know that you’re on a roll and up the ante by increasing your goal!
It’s not just mentioning your peer to peer campaign once in an email or post. It usually takes more than one ask to get a donation, so don’t be afraid to ask multiple times. People are busy and appreciate reminders and the opportunity to follow along.
5) Have fun!
If you treat it like fun and keep levity in your communications, you’re much more likely to be successful. You are supporting a great cause that you are excited about!
Step 3: Thank Your Donors and Supporters
Pay it forward by recognizing those who helped you along the way.
Share your gratitude via the same channels you made the asks.
- Email: Close the loop by writing personal emails to your donors thanking them for supporting you. The thank you is a critical part of fundraising best practices, and people you thank will be more likely to support you again in the future.
- Social media: This is shareworthy, feel-good news! Pay it forward by giving your supporters a public round of applause for their contributions to your success.
- Don’t forget to thank people who helped in ways other than financial support – those people who forwarded your emails, shared your posts, or verbally offered their support and encouragement throughout the process. It really does take a village.
Step 4: Celebrate Yourself
Congratulations! None of this would be possible without your passion and commitment.
Every effort you made to share your story and serve as an ambassador for your organization’s mission is raising critical funding and building awareness for the importance of their work. Thank you for choosing to lead by example. We hope you’ll continue to spread the fun of philanthropy for years to come.