GiveBIG Utilizes Peer to Peer Fundraising for #GiveBIG2019
- April 23, 2019
Scheduled donations are live for GiveBIG 2019! And the giving in Washington State is undergoing a great transformation this year that should spur additional growth.
2019 marks a new beginning for the Seattle-based online giving day, GiveBIG 2019. From a new sponsoring organization to a wider service area and brand new features, GiveBIG 2019 is rolling out some exciting changes and challenging the status quo.
From 2011 to 2018, the Seattle Foundation, a community foundation, sponsored and hosted GiveBIG, a 24-hour giving event that raised donations for Seattle area nonprofits. In an exciting transition to promote growth and longevity of the annual event, 501 Commons, a nonprofit organization focused on serving nonprofits since 1989, is taking over hosting GiveBIG in 2019! They are producing the day in partnership with Encore Media Group. 501 Commons provides consultation in management, technology, infrastructure, professional development, and more to nonprofit organizations, along with free resources and referral services.
In an effort to spread the generosity across the state of Washington, 501 Commons is opening GiveBIG up to the entire state. Now all nonprofits based in Washington, including Washington-based global organizations are eligible to participate in the online giving event. GiveBIG 2019 is also allowing any tax exempt organization—not solely 501(c)(3) nonprofits—to participate. Opening up the pool of participating organizations allows GiveBIG to facilitate even more good work across Washington.
Starting at midnight last night, donors can schedule their donations for GiveBIG 2019. Enabling scheduled donations is a great way to expand the impact of your giving event. Many people are busy during your giving day, or may forget their intention to give on the giving day. These donors can visit GiveBIG 2019’s site, research the extensive list of 1,500 pre-screened nonprofits, and take their time deciding which organizations they would like to support. After entering their credit card or banking information, they’re done! The donation will be processed on the scheduled giving day, which for GiveBIG 2019, is May 8th.
In addition to new statewide coverage and the standard methods of online giving used in the past, 501 Commons is starting their first year hosting GiveBIG 2019 with a bang, implementing peer-to-peer campaigns, company campaigns, and facilitating the giving process for those who have donor-advised funds.
Peer to Peer Fundraising for Online Giving Days
Peer to peer fundraising campaigns allow dedicated supporters—volunteers, staff members, or donors—to create their own unique fundraising page in support of a nonprofit they are particularly passionate about. The creator of each page can set a fundraising goal and share their page with their network through social media and email, increasing awareness of the giving event and their nonprofit of choice.
Having a committed supporter set up a peer-to-peer campaign is a testament to the excellent work the nonprofit does each day. So far, GiveBIG has 177 campaigns set up for their giving event with fundraising goals ranging from $500 to $25,000. No matter the amount raised, the exposure gained from peer-to-peer fundraising is highly beneficial for the organization.
Enabling individual fundraisers to participate in this way had great impact for Arizona Gives Day, held on April 3, 2019. CiviCore is hopeful that it will encourage greater donations as well as greater community engagement for GiveBIG, as well.
If you’re interested in learning more about peer-to-peer fundraising, check out this blog.
Facilitating Donations from Donor Advised Funds
501 Commons is piloting a new feature of the CiviCore Giving Platform that allows a donor with a donor-advised fund to provide contact information for their advisor who then receives a record of the donations the donor has placed in their “cart”.
A donor advised fund (or DAF) is akin to a charitable investment account. With a regular investment account, you might deposit money, then later decide where you want to invest it. With a DAF, you donate money to a nonprofit such as Schwab Charitable, Fidelity Charitable, or a community foundation like Seattle Foundation. You can then recommend how the funds you have donated should be distributed to charitable organizations.
When the financial advisor or wealth management firm receives the email from GiveBIG, they contact the donor to confirm the recommendations to be fulfilled through the donor-advised fund. Donors can, of course, just contact their advisor, make the donations on their fund website, or pay with a credit card, but this new approach captures some of the ease of online giving and encourages these donors to give more because they can use the charitable donations they have already set aside in a donor-advised fund. In addition, the donor behind the DAF can be more engaged in the giving event, in this case, GiveBIG.
When the donor goes through the checkout process they simply indicate that the source of the donation is their DAF. Nonprofits are notified of the recommendation, unless the donor has asked to be anonymous. The process is actually quite quick and easy to carry out in large charitable trusts.
GiveBIG is among the first to facilitate donations from DAFs. We hope the ease of use encourages more DAF holders to donate in the future!
Corporate Giving for Giving Events
Just as peer to peer fundraising engages committed individuals, corporate giving engages committed companies. GiveBIG is encouraging corporations to sponsor their event and flex their philanthropic muscle. As a thank you, sponsors are featured in a $500,000 media campaign and mentioned in outreach that extends to the 1,000,000+ people in the cumulative nonprofit audience. For companies interested in doubling down on giving, GiveBIG is also facilitating employer matches.
Getting involved in a giving event is an excellent way for a corporation to show commitment to their community. Research shows that people—specifically millennials—are more likely to patronize and work for a company that gives back. Alongside the PR benefits, pulling employees together for a giving event boosts company morale and provides an opportunity to support one another.
If you’d like to learn more about corporate giving, donor advised funds, peer to peer fundraising, or any of the other features CiviCore offers as a part of our giving platform, visit our website or contact us.
Did You Know?
CiviCore also provides giving software for schools in addition to client and case management solutions, grant tracking software, and more? As a Neon One company, CiviCore is just one of many service providers who can help your nonprofit succeed. Learn more about our ecosystem and let us know how we can help you help others.