Colorado Gives Day Inspires Coloradans Young and Old
- December 14, 2018
- CiviCore gives days, CiviCore Giving Platform, Colorado Gives Day, community giving, gives day, Giving, Giving day event, Online fundraising, online fundraising event, online gives day, Online giving event
Last Tuesday, December 4th, Community First Foundation hosted the 9th annual Colorado Gives Day on the CiviCore Giving Platform. The event has found huge success in the past nine years it’s been running, and this year was no exception.
The 2018 gives day saw an increase in the total number of donations, capping out at 157,700. Another point of pride from the 2018 event was the increased number of nonprofits involved. With more than 2,500 organizations participating, Colorado Gives Day engaged more nonprofits than ever before, facilitating the incredible work they do across the state. Everyone involved galvanized their efforts to raise $35.1 million for these organizations with donations ranging from $10 to $250,000. Community First Foundation made it possible for people to schedule donations starting November 1, 2018, driving momentum and engagement for a full month before the event.
The importance of Colorado Gives Day to the nonprofits involved cannot be overstated. For many, they receive the bulk of their annual fundraising on this day alone. With that said, if you didn’t have a chance to participate during Colorado Gives Day, don’t worry; Community First Foundation accepts donations all year long on ColoradoGives.org, which is also the platform for Colorado Gives Day. In 2017, the foundation received an additional $13 million in donations outside of the gives day itself. For a thoughtful holiday gift, Colorado Gives Day offers Giving eCards. You can purchase a card loaded with at least $10, then allow the recipient to choose the organization(s) who will receive the funds.
Since its inception in 2010, Colorado Gives Day has raised more than $217 million for Colorado nonprofits. The array of organizations who participated in the 2018 event are working to conserve Colorado’s natural landscape, provide food for low-income populations, care for neglected animals, offer resources for veterans, strengthen Colorado’s Native American communities, empower children in need with opportunities for education, and so much more. Many nonprofits are branches of larger nationwide organizations. For example, 20 branches of Habitat for Humanity participated, with home bases stretching from Vail Valley to Montezuma County.
The success of Colorado Gives Day is due in no small part to how well Community First Foundation prepares nonprofits for the event. Participating organizations have access to a nonprofit toolkit, which contains everything from planning timelines and campaign outlines to branded graphics and press release templates. Nonprofits can watch webinars to learn how organizations of all sizes have succeeded on Colorado Gives Day, and they have a slew of informational videos to help them reach their goals.
To encourage nonprofits to start publicizing in advance, Community First Foundation offers a total of $6,000 in Early Bird Prizes to organizations who submit their profiles and start promoting Colorado Gives Day two to three months prior to the event. The Early Bird Prizes are one of several incentives Community First Foundation offers to keep the day interesting. In total, FirstBank sponsored $100,000 in prizes (not including the $500,000 they donate to the $1 million incentive fund).
The first prizes of the event were granted to nonprofits on Tuesday, November 27th, at the annual Rally at the Capitol. Each year, Colorado Gives Day gathers nonprofits, volunteers, and supporters a week before the event to kick off Colorado Gives Day. There is always a government leader present – this year, it was Governor John Hickenlooper – to rally the troops and build excitement. Though the majority of donations are made online, coming together outside the capitol building builds momentum and reminds donors of the tangible impact they make by participating.
To add even more excitement, FirstBank’s Grand Prizes will be randomly selected today, Friday, Dec. 14th, from a cash-blowing machine. The three lucky nonprofits selected will win $5,000, $10,000, or $15,000. The only qualification is that they must have received at least 10 donations during the 2018 gives day, which means there are thousands of organizations eligible! You can watch the winners being chosen live from FirstBank’s Facebook page at 1:45pm MST. Outside of the Grand Prizes, Colorado Gives Day offers 6 types of prizes across several different platforms. In the Luck of the Draw contest, 25 lucky winners get $1,000 each. At the Rally at the Capitol, FirstBank donated $22,000 to 15 organizations. An additional $10,000 were given through a Facebook Trivia Contest, $6,000 was given in Early Bird Prizes, and $7,000 in a Kids Give Luck of the Draw Contest.
Our favorite Colorado Gives Day incentive is the Kids for ColoradoGives campaign. They’ve created a website that caters specifically to kids with simplified language, colorful graphics, and easy navigation so children can pick the organizations that support things they care about. Each donation a nonprofit receives through KidsforColoradoGives.org gives them an entry into the Kids Give Luck of the Draw contest. Fourteen winners will be randomly selected to receive $500 each in additional funds. Community First Foundation has come up with a lot of fun competitions to host on their gives day, but their creativity on the Kids for ColoradoGives is amazing!
Plus, engaging kids early in giving to their community benefits everyone involved. Children grow up understanding that they can have a direct hand in supporting their community, and can learn more about causes that interest them. We’d encourage foundations looking for creative incentives to check out KidsforColoradoGives.org for inspiration. Imagine what would be possible if children across the country understood the importance of philanthropy!
Both FirstBank and Community First Foundation donated $500,000 to create a $1 million incentive fund for the event, as mentioned above. Each nonprofit receives a percentage of the fund proportionate to the percentage of their organization’s donations compared to the overall gives day total. The formula works like this:
Individual Charity’s Amount Raised ($10,000) divided by the Total Amount Raised on CO Gives Day ($10,000,000) x Total Amount in Incentive Fund ($1,000,000) = Individual Charity’s Share of Incentive Fund ($1,000)
Because every organization has the potential to benefit from this incentive fund, it’s a hugely important initiative.
Being based here in Denver, the CiviCore team is particularly proud of our involvement in Colorado Gives Day. Many of our staff have previously worked for nonprofits and see those very organizations pulling in donations on our platform. The fact that this event hits so close to home reminds us why we’ve dedicated ourselves to the field. Plus, we get to work with the great folks at Community First Foundation. Hear from Dana Rinderknecht, Director of Online Giving at Community First Foundation, who spoke to us about how CiviCore facilitates the success of their event.
Whether we’re serving foundations based in our home state or anywhere else in the country, the CiviCore team brings an unmatched level of commitment and enthusiasm to your cause. We see our clients as true partners: we know you rely on our technology to run your events, and our work wouldn’t be possible without you.
Does your community need a giving event?
To learn more about how the CiviCore Giving Platform can expand the impact of your giving event, reach out to us. One of our expert team members will get back to you within one business day with more information.