A Month of Giving in Nebraska
- May 2, 2019
May is giving season here at CiviCore! Over the course of the month, we facilitate millions of dollars in donations to nonprofits across the country. With the CiviCore Giving Platform, we partner with community foundations and nonprofit alliances in order to facilitate online fundraising for nonprofits.
Our clients run giving days all over the U.S., from Santa Cruz to Pittsburgh. However, the state with the most giving events facilitated by CiviCore is undoubtedly Nebraska. Here’s how 5 Nebraska-based giving days are engaging and improving their communities.
1) Go Big Give: May 2, 2019
The first Nebraska-based day of giving of the season is based in Grand Island, a city just east of the center of the state. Go Big Give is unique in that it’s hosted not by one organization, but two: The Grand Island Community Foundation and United Way of Heartland. The Sherwood Foundation, the Wolbach Foundation, and Hornady, a manufacturing company based in Grand Island, all act as sponsors for the event. All 5 organizations have ties to the community and are invested in its success.
During their 24-hour online fundraising event, Go Big Give will collect donations for 130 nonprofits. This year, the Go Big Give team has a lofty goal set for themselves: they want to double last year’s total and hit $1 million in donations! One way they’re hoping to reach that landmark is by utilizing peer to peer fundraising campaigns for the first time this year.
Peer to peer campaigns, which are individual fundraising pages set up by a committed nonprofit supporter, allow individuals to set a fundraising goal and share their page with their network. By empowering individuals to become vehicles for marketing and networking, giving days that utilize peer to peer campaigns have the opportunity to exponentially expand their audience of donors.
Go Big Give is further engaging donors with creative prizes and incentives. They enabled scheduled donations to start on April 25th, and can calculate their first prize before the event even begins: The Pre-Give prize is awarded to two nonprofits with the most unique donors between the date scheduled giving began and the day before the event. First prize is $1,000 towards their donation total and second prize is $500.
Every half hour during Go Big Give, a nonprofit is chosen at random to win an extra $250. During the Match Minute, which takes place between 6:50am and 6:56am on the morning of the event, the first nonprofit to receive $5,000 in donations will receive a matching $5,000 prize.
The team behind Go Big Give keeps the creativity flowing with the Give A’Latte and Give S’More prizes. Taking place between 9-10am and 9-10pm respectively, each $1,000 prize rewards the organization with the highest per capita donation average. The nonprofit with the most unique gifts between these two time frames also receives a $500 prize.
To engage their community and kick off these prizes, Go Big Give hosts a whopping 21 on-site events! They take place all day long on May 2nd at various nonprofit headquarters, public spaces, and local bars and restaurants.
From 8am to 5pm, nonprofit representatives will be available at the Cairo Community Foundation to assist people in making online donations. Locals can also swing by the Merrick County Health & Fitness Center between 9am and 5pm to donate to a Spin-a-Thon in support of Go Big Give. Their goal is to keep staff and board members on stationary bikes for 8 hours, fueled by donations of $10 or more.
If residents are craving something cute and cuddly, they can head to the Central Nebraska Humane Society between 11am and 3pm. In addition to food being served between 11 and 1, guests can walk the dogs and see the cats up for adoption. Plus, the Humane Society is offering adoption specials in honor of the day of giving.
If you’re in need of some healthcare—and/or a pastry—the Third City Community Clinic will be available from 10am to noon, offering free blood pressure checks and donuts.
With so many varied events to choose from, everyone in the Grand Island area has an opportunity to connect with their community and find additional inspiration to give.
2) Fremont Area Big Give: May 7, 2019
Further east, about an hour’s drive from Omaha, is Fremont, Nebraska. Mid-April brought devastating floods to the region, and the Fremont Area Community Foundation stepped up, coordinating relief efforts to support those affected. They’ll continue to facilitate philanthropy throughout the spring, hosting the Fremont Area Big Give on May 7th. The tagline for this year’s 24-hour giving event demonstrates the power of their community: “We pulled together. Now let’s give together.”
In addition to raising money for nonprofits in the area, the Fremont Area Big Give seeks to increase public awareness of the impact local nonprofits make in addressing their community’s social challenges. They hope the annual 24-hour day of giving can bring nonprofits and donors together, connecting people to the causes that matter most to them.
Beginning April 29th, donors could schedule their contributions utilizing the scheduled donations feature of the CiviCore Giving Platform. This allows people who are unavailable on the day of the event (or may be inclined to forget to give) to take their time researching organizations, selecting the amount they’d like to give to each, and entering their payment info. The donations are automatically processed as soon as the day of giving is live on May 7th.
Like Go Big Give, the Fremont Area Big Give will host events and giving stations throughout the community.
The Fremont Area Big Give is taking advantage of peer to peer fundraising—which they call Cheer Pages—for the first time during their 2019 event. Similar to peer to peer fundraising is corporate giving: instead of a committed donor, a company sets up a fundraising page.
Businesses participating in corporate giving customize their fundraising page with branding, their mission, and their reason for supporting a specific nonprofit. Throughout the day, leaderboards display progress as their employee makes donations.
Corporate giving provides an excellent opportunity for team building and morale boosting. Plus, it creates great PR opportunities.
If a corporation wants to further incentivize employees to donate, they can offer to match donations once they reach a certain amount. For example, a company can offer to match $5,000 in donations. Once their employees cumulatively give $5,000, the corporation will match that amount, contributing a total of $10,000 to the nonprofit of choice.
3) North Platte Giving Day: May 8, 2019
The following day on May 8th, the Mid-Nebraska Community Foundation is hosting North Platte Giving Day. The city of North Platte, which lies about 150 miles west of Grand Island, is in its third year running an online fundraising event with CiviCore.
The Mid-Nebraska Community Foundation is small but mighty, run by just 3 staff members in addition to a board of directors and professional advisors. Since 1978, the Foundation has provided their community with charitable resources such as grants and scholarship funds. The organization, itself a 501(c)(3) nonprofit, typically administers about 275 charitable and scholarship funds each year, totalling well over $1 million.
For North Platte’s day of giving, the Foundation sets up giving stations around town to facilitate easy donating. With a great deal of their giving occurring offline at these stations, North Platte Giving Day utilizes a unique offline functionality offered as part of the CiviCore Giving Platform. They recognize that much of their community prefers to donate offline, and therefore splits their prizes in half between offline and online donations.
North Platte Giving Day is also utilizing peer to peer fundraising campaigns for their 2019 event.
4) Give Hastings Day: May 9, 2019
Continuing the giving marathon in Nebraska is Give Hastings Day, hosted by the Hastings Community Foundation in Hastings, Nebraska, which is due south of Grand Island. The 2019 event will mark the 6th annual Give Hastings Day, adding to the $1.4 million raised over the past 5 years for nonprofits in the area. Fun fact: Hastings, Nebraska is best known for being the birthplace of Kool-Aid by Edwin Perkins in 1927.
Give Hastings Day began accepting scheduled donations on May 1st, and is offering three types of prizes to participating nonprofits. The first, the Challenge Fund, asks community members to contribute to a Bonus Bucks Pool. All of the participating nonprofits will receive a proportional share of the fund.
To incentivize growth, five nonprofits with the highest percentage increase of donors from 2018 will receive a $500 Nonprofit Bonus.
Finally, Give Hastings Day will select a random donor each hour on the hour for the Hourly Golden May Baskets. The selected donor will receive an additional $250 to give to the nonprofit they supported with their initial gift.
5) Omaha Gives: May 22, 2019
The final Nebraska-based giving event of the season is Omaha Gives, hosted by the Omaha Community Foundation, on May 22nd. The Omaha Community Foundation is in its 5th year working with CiviCore to put on their annual giving event. Through the years, they’ve been among the first to opt into new CiviCore features, including the corporate giving feature.
The CiviCore team originally piloted the corporate giving feature with Omaha Gives, custom-building the functionality specifically for their giving day. After receiving feedback from the Omaha Gives team, we standardized the employee giving feature and now offer it to any interested online fundraising event.
In addition to regularly processed donations, Omaha Gives facilitates gifts from donor advised funds held by the Omaha Community Foundation. Donor advised funds (or DAFs), are akin to a charitable savings account. They allow people to deposit money into an account over time and later decide how they’d like the funds to be donated. Many foundations, the Omaha Community Foundation and 501 Commons (who hosts the Washington State’s GiveBIG in May), offer DAFs for donors. During giving events like Omaha Gives, the account holders can allocate funds from their DAF to be donated to various nonprofits participating in the day of giving.
Once Omaha’s day of giving is over, the community still has an opportunity to donate: the platform accepts donations all year. Although nonprofits may receive the vast majority of their funding from the giving day itself, enabling year-long giving opens up the possibility of receiving gifts any time donors feel inspired. The holiday season, for example, can be an abundant time for nonprofits. According to one study, 63% of Americans typically give to charities in the last two weeks of December.
Omaha Gives facilitates year-round giving even further by opting into CiviCore’s recurring donation feature. With this functionality, donors can plan to donate a set amount each week, month, or year and automatically have the amount process on a pre-set schedule.
Omaha opens up the generosity to Pottawattamie County, Iowa as well. Being on the border of Nebraska and Iowa, Omaha’s community spans across both states. That’s why the Omaha Community Foundation is partnering with the Pottawattamie County Community Foundation and the Iowa West Foundation to feature nonprofits in Pottawattamie County as well as those in Nebraska.
At CiviCore, we’re continuously inspired by the tireless work of our clients. If you have a giving day coming up and want to learn more about how CiviCore can support you in building your community, please visit the CiviCore Giving Platform page or contact us. We look forward to hearing how we can be of service!